Marketing, Sales and Credit Assessment
We at India Connector understand that the Indian market is extremely price sensitive and identifying appropriate markets and segments forms a core element of the strategy. A differentiated approach is required depending on the business sectors and target markets. If required, we engage specialist consultants to develop a thorough understanding of the market:
1. Consider the large amount of secondary data available in India before commissioning primary research; you may find that you do not need a very accurate estimate, given the vastness of the Indian market.
2. Indian markets are very price-sensitive, conservative, and operate under peer group psychology. Drastic changes in consumers’ spending patterns take time.
3. Do not ignore the rural markets, though they are very hard to penetrate.
4. Speak and listen to other international companies operating in India.