We at India Connector consider the following before formulating the strategy for your business:
1. Your India Rationale: We would like to be clear about your objective of entering into the market as well as assess your business’ viability and the success factor through detailed market assessment.
2. Identify your business: selling imported goods into India; producing locally for the market; sourcing for other markets; outsourcing for existing markets; etc.
3. Identify the critical ‘India Advantage’ for your business and revalidate it through a careful study of market and consumer behavior.
4. Estimate and plan for the threshold levels of investments and ‘sunk costs’. Also time you need to invest in India to establish a sustainable presence.